Entrepreneurial Competencies and Green Startup Intentions among Educated Youth in Assam: An Empirical Study

Abstract

The growing urgency of climate change and environmental degradation has significantly reshaped global entrepreneurial priorities, positioning green entrepreneurship as a critical pathway for sustainable economic development. In this context, Assam - characterized by rich biodiversity alongside persistent challenges such as youth unemployment and underutilized resources—presents considerable potential for environmentally sustainable ventures. This study empirically examines the relationship between entrepreneurial competencies and green startup intentions and outcomes among educated youth in Assam. Drawing on the theoretical perspectives of sustainable entrepreneurship and human capital development, the study investigates how key competencies, including creativity, environmental literacy, opportunity recognition, strategic planning, and resilience, influence the ability of young individuals to transform environmental challenges into viable business opportunities. A combination of descriptive and analytical methods is employed to assess the role of formal education, skill-based training, and policy support in shaping green entrepreneurial intentions. The findings reveal that educated youth possessing higher levels of entrepreneurial competencies demonstrate stronger intentions toward green entrepreneurship, greater innovation capacity, and a deeper commitment to environmentally responsible business practices. Furthermore, the results highlight the importance of experiential learning and institutional support in enhancing entrepreneurial readiness and sustainability orientation. The study analyse the need for policymakers and educational institutions to integrate sustainability-oriented entrepreneurship education into higher curricula and to strengthen ecosystem support through incubation centers, targeted training programs, and access to green finance. Developing Entrepreneurial competencies among educated youth in Assam can accelerate the growth of green startups, contributing to sustainable employment generation, environmental conservation, and inclusive regional development.