Factors Motivating Sustainable Entrepreneurial Practices among Rural Scheduled Tribe Entrepreneurs: An Empirical Analysis in Sonitpur District of Assam

Abstract

Entrepreneurs are increasingly becoming role model for others to follow in a business environment all over the world. Entrepreneurship may be conceived as an individual’s free choice of activities leading to a sustainable life and living. Even though we call nature as mother, in the present environment of consumerism, we need a role reversal and start to have motherly attitude towards nature. This is where sustainable entrepreneurs come in the pursuit for a sustainable growth story. Since, Entrepreneurs are the main stay of an economy of a developing country; hence, their role should be a testimony to their significance in sustainable development. Sustainable entrepreneurs are always motivated by their desire to see the next generations excel on the path of sustainable economic development with harmonious social system and ecology. In this paper it is being tried to find out which can be a factor of motivation and what is the impact of various motivational factors like educational qualification, achievement need, locational factors etc, for the growth of sustainable entrepreneurship among the indigenous Scheduled Tribe people of the second largest district of Assam i.e. Sonitpur District. It has been observed that these Scheduled Tribe people actively engage themselves in the different fields of entrepreneurship that enhance the sustainable development of this rural area. This particular study attempts to provide evidence on how different dimensions of motivations can affect the performance of the entrepreneurs, which at the same time enhances the economic growth with sustainable development.