Determinants of Generations Y and Z retention: A Bibliometric analysis of Job Satisfaction as foundational mechanism at the workplace

Abstract

Purpose – This study illustrates the way research on the retention of Generations Y and Z is organized, aiming to identify gaps and guide future theoretical development.

Design/Methodology/Approach – A quantitative bibliometric analysis using science mapping techniques was conducted. Data were analyzed in R. The collected data represents the intellectual core of 104 studies after filtering.

Findings – Results reveal key research areas and help structuring an integrative framework that supports in filling existing gaps in the literature.

Research Limitations – The analysis is limited to Scopus-indexed publications and depends on selected keywords and inclusion criteria, which may cause bias.

Practical Implications – Findings encourage organizations to align leadership styles and soft HRM practices, while promoting flexibility, autonomy, recognition, and career growth enhancing retention.

Originality/Value – This study offers one of the first comprehensive bibliometric syntheses focused specifically on Generations Y and Z retention and provides a foundation for future empirical studies.