Examining Entrepreneurial Orientation as a Moderator in E-Commerce Adoption and SME Performance

Abstract

The research question that is being analysed in this research is the effect of the adoption of E-commerce on the Sustainable Business Performance of Small and Medium Enterprises (SMEs) in Metro Manila in the Philippines. The mixed methodology was followed, with both quantitative surveys and qualitative interviews of the respondents in different places. The respondents were entrepreneurs of the MSMEs and 150 of them were sampled in three districts that were picked. The quantitative data approach is path analysis using Smart PLS 3.0 whereas the qualitative data analysis is carried out using thematic analysis. Results indicate that there are some statistical attributes to demographic variables and construct validity, where E-Commerce and Entrepreneurial Orientation adoption play an important role in Sustainable Business Performance. The research supports the positive moderator between the E-commerce Adoption and Entrepreneurial Orientation on Sustainable Performance. The threats and opportunities of online shopping invasion are discussed as well, with the consideration that the concept of E-commerce can bring significant gains to the modern world as the tendency to digitalize the entire life gets more and more prominent in accordance with the global excavation of the trend of the turn of the tides of the business and regulation practices under the conditions of the COVID-19 Pandemic.