Smart Tourism in the Era of Artificial Intelligence: Applications and Lessons Learned From the Experiences of Leading Countries

Abstract

This research paper aimed to highlight the role of artificial intelligence in the development of smart tourism, as one of the most important technologies produced by the digital revolution, which contributed to a qualitative transformation in the tourism sector. In this context, the concept of smart tourism has emerged as a modern model based on the use of technologies and data in the development of services and Destination Management. In order to achieve the objectives of the study, the analytical descriptive method was adopted based on the theoretical literature and applied practices, in addition to reviewing and analyzing some of the leading international experiences in this field, represented by the experience of Spain and China. The study concluded that artificial intelligence is one of the most important drivers of the development of smart tourism, and that its success is not only related to the adoption of modern technologies, but also requires building an integrated system that combines digital transformation, data management, governance and sustainability while adapting international experiences according to the specifics of each tourist destination.