Published: 2026-06-05

The Impact of Artificial Intelligence–Driven Marketing on Financial Performance: Evidence from Emerging Markets

Assoc. Prof. Ha Thi Nguyen,MSc. Dung Van Hoang,MSc. Linh My Hoang,Dr. Thuong Thu Nguyen,MSc. Hung Manh Nguyen,Dr. Tan Huu Nguyen

63–75

Factors Influencing Investment Behaviour of Retail Investors in Financial Markets

Dr. Ajaz Ahmad Bhat, Mohammad Ahnaf Malik, Muqadas Altaf, Kashif Afroz Khan

244-261