DR. NAWAZ ALI HAMDULAY; DR. SUNIL SAXENA. The Study on AI-Powered Content Creation: Opportunities and Risks for Brand Authenticity. Waterlines, [S. l.], v. 44, n. 1, p. 180–201, 2026. DOI: 10.64149/waterlines.v44i1.1258. Disponível em: https://papjournals.com/index.php/waterlines/article/view/1258. Acesso em: 15 oct. 2026.