Varsha, Dr. Anju Gairola Thapliyal. Understanding Consumer Acceptance of AI-Based Recommendation Systems in Online Retail: An Investigation among Digital Consumers in Uttarakhand. EDM [Internet]. 2026 Jul. 31 [cited 2026 Aug. 3];36(4s):65-80. Available from: https://papjournals.com/index.php/edm/article/view/1033