Abdulla Saif Hamad Binsulaiman Alshamsi (2026) “The Impact of Digital Marketing Strategies on Brand Awareness and Customer Purchase Intention”, Enterprise Development and Microfinance, 36(1s), pp. 420–432. Available at: https://papjournals.com/index.php/edm/article/view/1272 (Accessed: 12 October 2026).