Dr. Kausik Mukherjee, Mrs. Shinu Shukla, and Dr. Anurag Singh Parihar. 2026. “Leveraging AI-Powered CRM for Startup Resilience: A Dynamic Capabilities Perspective on Customer Acquisition and Retention in Emerging Hubs ”. Enterprise Development and Microfinance 36 (4s):512-38. https://papjournals.com/index.php/edm/article/view/1324.