CHAWLA, Namita; ANUTE , Nilesh; PATIL , Kunal; TRIPATHI , Shailesh; PATHAK, Ganesh; CHAVAN , Sachin. Understanding Digital Consumer Behaviour in Micro and Small Businesses: A Neuro-Marketing Perspective for Inclusive Growth. Enterprise Development and Microfinance, [S. l.], v. 35, n. 2, p. 20–35, 2026. DOI: 10.3362/edm.v35i2.556. Disponível em: https://papjournals.com/index.php/edm/article/view/556. Acesso em: 2 mar. 2026.