VARSHA; DR. ANJU GAIROLA THAPLIYAL. Understanding Consumer Acceptance of AI-Based Recommendation Systems in Online Retail: An Investigation among Digital Consumers in Uttarakhand. Enterprise Development and Microfinance, [S. l.], v. 36, n. 4s, p. 65–80, 2026. Disponível em: https://papjournals.com/index.php/edm/article/view/1033. Acesso em: 3 aug. 2026.