Priyank Shinde, Dr. Maanish Chava. Globalization and Regional Marketing Adaptation in the Automobile Industry: A Study of Multinational Firms in the Malwa Region of Madhya Pradesh. EDM [Internet]. 2025 Jul. 1 [cited 2026 Jul. 26];35(1):368-84. Available from: http://papjournals.com/index.php/edm/article/view/994