Anchal Gautam, Jinson Sani Koreth. The Granularity of Discovery: How SKU-Level Attribute Mapping Enhances Search Relevance and Consumer Conversion in ECommerce. EDM [Internet]. 2026 Jun. 2 [cited 2026 Jul. 26];36(2s):76–94. Available from: http://papjournals.com/index.php/edm/article/view/785