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Assoc. Prof. Ha Thi Nguyen,MSc. Dung Van Hoang,MSc. Linh My Hoang,Dr. Thuong Thu Nguyen,MSc. Hung Manh Nguyen,Dr. Tan Huu Nguyen. The Impact of Artificial Intelligence–Driven Marketing on Financial Performance: Evidence from Emerging Markets . EDM [Internet]. 2026 Jun. 4 [cited 2026 Jul. 26];36(2s):63–75. Available from: http://papjournals.com/index.php/edm/article/view/784