Dr. Vakil Singh. “Influencer Marketing in the Digital Economy: A Critical Review of Theoretical Foundations, Global Trends, and Emerging Transformations”. Enterprise Development and Microfinance 34, no. 1 (August 10, 2024): 44–70. Accessed August 25, 2026. http://papjournals.com/index.php/edm/article/view/1075.