Sachindra Kumar and Deepa Kumari (2026) “Head and Heart in Phygital Retail: A Cognitive–Affective Engagement Model of Purchase Intention in High-Tech Fashion”, Enterprise Development and Microfinance, 36(2s), pp. 147–158. Available at: http://papjournals.com/index.php/edm/article/view/1093 (Accessed: 25 August 2026).