ILIYAS PATEL; DR. SUPRIYA PATHAK. Leveraging Digital Analytics to Strengthen Marketing Decisions and Campaign Outcomes . Enterprise Development and Microfinance, [S. l.], v. 36, n. 3, p. 235–250, 2026. DOI: 10.64149/edm.v36i3.1297. Disponível em: http://papjournals.com/index.php/edm/article/view/1297. Acesso em: 23 oct. 2026.