SACHINDRA KUMAR; DEEPA KUMARI. Head and Heart in Phygital Retail: A Cognitive–Affective Engagement Model of Purchase Intention in High-Tech Fashion. Enterprise Development and Microfinance, [S. l.], v. 36, n. 2s, p. 147–158, 2026. Disponível em: http://papjournals.com/index.php/edm/article/view/1093. Acesso em: 25 aug. 2026.