Study of the Efforts Being Made By The Chhattisgarh In Vocal For Local and the Impact of the Local Products on the Consumer of State

Abstract

The idea of “Vocal for Local” now holds greater significance in India to promote and encourage local products, boost local businesses, create new opportunities for jobs, and motivate local customers to choose local products. It has tremendous potential in fostering this project, owing to its cultural heritage and traditional handicraft, forest based products and agricultural produce, tribal art. The current study aims at analyzing the initiatives taken by the Government of Chhattisgarh and the other stakeholders for the promotion of the concept of “Vocal for Local” and its effect upon consumers perception, preferences, buying behavior and satisfaction level towards the local products in Chhattisgarh. The study focuses on the elements of products occurrence, quality, cost, reality, branding and advertising in the given context. Also discusses the problems the local producers face in selling the local products to the consumers and how they are comparing with the national products and branded products. It is a primary based research based study where data has been collected from consumers of Chhattisgarh with some secondary data obtained from Government Reports and Literature. The findings are hoped to provide some insight to the consumers towards local products, and a measure of effectiveness from consumer promotion. The study would definitely assist in framing policy and strategy for enhancement of local enterprises and sustainable development of the state of Chhattisgarh.